Archive for: March, 2016

  • What is Media Relations?

    Business

    Media relations, or publicity, is a powerful tool for influencing and changing behavior. It provides critical, third-party endorsement for a product, service, issue or organization. As opposed to more direct forms of communications, such as advertising or direct marketing, communicating through a journalist provides valuable and sought-after credibility...

  • How Public Relations Works

    Business

    In today’s media-saturated culture, effective PR is a crucial part of any public undertaking. Image and public opinion mean everything, especially in the increasingly influential realm of social media. The individual or group who wins the media race will win the ultimate goal: the trust of the people. Public relations, better known as PR, is the a...

  • Pricing Strategy

    Administration

    Pricing is one of the classic “4 Ps” of marketing (product, price, place, promotion). It’s one of the key elements of every B2C strategy. Yet for many B2B marketers, the pricing strategy in their marketing planis challenging to write; many aren’t even involved in creating their pricing strategy. There are many factors to consider when de...

  • How to create a promotions strategy that works

    Entrepreneurship

    You may have the greatest product ever but if you don’t tell the world, it will sit on the shelves collecting dust until you finally have to close your business. Remember, you know what is great about your business because you created it. The rest of the world is not thinking about you and what you have to offer. So you have to tell them and you have...